5G Experience

The 5G experience was comprised of multiple immersive environments across Accenture offices to show clients how to harness the power of 5G connectivity. With a physical demo in Houston, the team began expansion to the marquee North America office in New York. I created the brand concept and implemented it across materials for New York’s 5G concept.

Accenture's branding is very bold, bright, and human-centered. I wanted to pull those aspects into this design through use of vivid gradients, contrasting with dark cityscapes and backgrounds. I created the glowing elements to represent 5G wavelengths, to bring some uniqueness to the brand and allow it to stand apart from typical Accenture branding. I developed a deck template that was the foundation of all meetings surrounding 5G New York - setting the tone for the space as it was being built. The design was so well received that it was implemented across the global 5G materials.